Retail Books

Managing for Higher Retail Success

“Managing for Higher Retail Success” is a comprehensive guide aimed at elevating the management skills of retail managers to a new level.

This book is a definitive guide to achieving success in store, district, and regional management for progressive retail managers.

Key Insights:

1. Proactive Management:

   • The book emphasizes the importance of taking control of factors that impact results, rather than focusing on uncontrollable elements like traffic or weather. It encourages managers to approach every day with excitement and renewed enthusiasm.

2. Effective Sales Management:

   • It provides techniques to exceed sales quotas consistently and insights on how to get more productivity out of staff and oneself without burnout. It also offers strategies to increase customer satisfaction and retention rates by effectively managing customer touchpoints and moments of truth.

3. Building a Winning Culture:

   • The book discusses the use of non-monetary rewards to boost morale and build a winning culture. It also provides insights into creating additional value for customers and how to get promoted to the next level fast.

4. Customer Relationship Building:

   • The guide details how to build solid relationships with every customer and how to make them feel appreciated, respected, and loyal. It emphasizes the importance of loyal customers as the lifeblood of the business.

5. Competitive Strategies:

   • The book provides insights into what works and what fails in retail selling, customer service, and team productivity. It offers ideas on how to outsmart, outsell, and outperform the competition and how to reposition them effectively in the customers’ eyes.

Table of Contents:

• Section I: Personal Performance Traits

  • Planning for Success
  • Leadership, Coaching, and Management
  • Effective Decision Making
  • Managing Human Assets
  • Management Communication Skills
  • Success Modeling and Succession Plans

• Section II: Retail Sales Management

  • Managing Sales – Systems, Methods, Process
  • Relationship Selling
  • Sales Meetings as an Effective Sales Tool
  • Sales Forecasting
  • Competitive Strategies

• Section III: Outstanding Customer Experience in Retail

  • Customer Experience Strategies
  • Determinants of Service Quality
  • Customer Experience Action Plans

• Section IV: Synergy of Sales and Customer Experience

  • Road Map to Top Performance in Sales and Profitability
  • How to Increase Sales by 20% in Six Months
  • How to Sustain the Success

Thought-Provoking Questions:

1. How can retail managers effectively balance the pursuit of sales targets with the creation of a positive customer experience?
2. In what ways can non-monetary rewards and a positive organizational culture contribute to higher retail success?
3. How can retail managers proactively manage and adapt to factors that are traditionally considered beyond their control, such as market trends and customer behaviors, to achieve higher retail success?

This book is available as a digital product, and it comes with a “Better Than Risk-Free” 2 Month Money-Back Guarantee. The book is priced at $19.95 (Digital-Instant Download)

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Only $19.95