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Item ASIN: 0070682054
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An ideal book for the students pursuing specialized courses in retailing. Also, a good source of reference for professionals This book is aimed at presenting a complete picture in terms of how the ‘Visual Merchandising’ (VM) function is performed in the retailing industry. Written in the Indian context, it emphasies on the point that VM is more than just a ‘creative’ or ‘display’ job. Rather, it is an important tool in the science of retailing. FEATURE HIGHLIGHTS Discussion on ‘display methods’ Case studies on ‘window display’ Discussion on Indian display standards Quality management in VM Standard Operating Procedures (SOP) Display resource guide for the benefit of readers